Your Custom Home Loan Experience
TARGETED OUTREACH | PROVEN NURTURING SYSTEMS | BUILDING CUSTOMER RELATIONSHIPS
GVC Mortgage – Kentwood, MI
GVC Mortgage of Kentwood and the consultant duo of Eric and Jodi Thompson, found us at the height of the Covid Pandemic in 2020. We were asked to duplicate a current strategy and integrate our own tactics into expanding their lead efforts. GVC Mortgage serves homeowners at any stage of life looking to refinance, purchase a new home, or simply explore home ownership and financing options. Their Credit repair program is one of the coolest things we’ve discovered in this industry.
We were able to generate close to 1,000 qualified mortgage leads in both new home purchases and refinancing. Working with this industry for the first time it gave us a chance to build a custom system for collecting leads, nurturing them, and getting them to book a consultation or fill out an application. We built a landing page and drove traffic from Google Search Ads over the period of 6 months yielding a positive return on investment.
Over the last 6 months we’ve been able to create a positive return on investment and generate almost 500 qualified leads! Many of which are still in the pipeline if you understand financial sales cycles.