How To Get High-Quality Leads Through Facebook Ads: Roofing Companies

With the competition growing, and ad cost rising it has never been harder to generate leads through Facebook ads.

Plus, every day you get a new marketing agency in your inbox that promises you “40 qualified leads in 30 days” and never delivers.

That’s why in this blog I am gonna share with you a 4-step process that over 40 roofing companies use to generate 30+ ready-to-buy leads per month.

4 Proven Steps To Get 30+ Ready-To-Buy Leads Per Month Through Facebook Ads

• Fix Targeting 

Most roofing companies screw it up when it comes to targeting the right people with Facebook ads.

Just last month when we started working with MIRoof they were already running Facebook ads but barely getting any leads. They are a roofing company from Caledonia, Michigan. 

Once we got into their Facebook ad manager we realized that they were targeting homeowners in Detroit. Fun fact is that they don’t even work in that area.

You need to know exactly who you are targeting, and which area those people live in.

You can target people that visited your website, checked out your Instagram profile, clicked on one of your ads but didn’t book an appointment, previous buyers, or you can target a cold audience that has no clue who you are.

How To Get High-Quality Leads Through Facebook Ads: Roofing Companies

1 Targeting Group – 1 AD 

This is your first step towards getting ready-to-buy leads through your Facebook ads.

• Have A Compelling Offer

Offer is the king. 

It will do all the heavy lifting for you. When you target the right people and have a great offer, you are already better than 9/10 roofing companies that run ads.

With that being said, here’s how you create a compelling offer for your ad:

Identify Your Customer Pain Points 

• Roof Damage/Leaks: Emphasize that your service will prevent further damage or fix existing issues.
• Storm Damage: Target areas prone to weather damage, offering specialized services.
• Energy Efficiency: Highlight roofing solutions that can help with energy savings. 

Highlight Your USP 

• Free Inspection: Offer a no-obligation roof inspection, which removes the risk for the customer.
• Fast Turnaround: Emphasize quick scheduling or repair times, especially after storms.
• Lifetime Warranty: If applicable, mention any long-term warranties on materials and labor.

Create FOMO

• Limited-Time Discount: “Get 10% off roof repairs if you book by [date].”
• Seasonal Offer: “Free gutter cleaning with any roof repair before the end of the month.”
• Storm Damage Special: “Act now for priority roof repairs before the next storm.” 

Showcase Social Proof 

• Testimonials: Include short, positive reviews from happy customers.
• Before and After Photos: Show off your best work to build credibility.
• Certifications and Awards: If you have industry certifications, mention them to build trust.

You can also read more about offers in Alex Hormozi’s book $100M Offers.

• Use Video Ads 

On average video ads convert 6x more than normal picture ads. You need to take advantage of that.

It will not only help you get more clicks but also attract high-quality leads that actually have the money to pay for your services without any objections because barely anyone knows how to create compelling video scripts.

Here’s how you create compelling video scripts that attract ready-to-buy leads that show up on appointments with credit cards with their hands:

Leverage brand voice: Since most ads are ChatGPT generated, leveraging brand voice will give you a massive advantage and make you a shining star in a dark sky.

Use your authority: Mentioning that you’ve served 200+ homes will help you make your prospect less skeptical and afraid while also showing that you “know your stuff”.

Be clear and concise: Don’t brag for 3 minutes in the ad. People don’t have time for that. Know exactly what you want to do with your ad, make it 30-90 seconds long and you’ll be fine.

• Split Test

It’s not easy to find a winning ad. 

If you have just one ad, you won’t maximize the ROAS. You need to test things.

Try different offers, video scripts, angles, hooks, call-to-actions…

Once you find the ad that performs the best double down on it.

That’s how you generate high-quality leads and become the number 1 roofer in the town.

If you need any help implementing this 4-step process or you simply don’t want to waste 100s of hours coming up with offers, writing and filming ads, split testing things and still generate ready-to-buy leads on a regular basis:

Click Here To Book A Free 30-Minute Consultation Call

Keep in mind that we’re taking on 3 more clients only.

-Sam