Compete Using The Right Small Business Marketing Tactics
The Truth is you CAN compete with the big players. Not only that but you can beat them at their own game and unless you aren’t doing anything whatsoever, your marketing efforts are NOT broken. In fact they are an extremely valuable asset and could be producing 3-4x as many leads as they are now. You say how can that be? I definitely don’t have my phone ringing off the hook and I’ve almost spent my entire budget this month? The problem is that your leads are falling through the cracks right before they convert. Your digital ads are actually working! You could be converting 25-30% more volume but your prospects are skittish and leave your funnel just before contacting you.
Here’s why that is. The average small business website when you load it is a mess. Lets be honest. Typically the navigation is hard to understand, spacing and text isn’t quite properly laid out, and there’s always pages upon pages of information that never seems to lead the prospect anywhere. They have buttons that go to the contact page but they get lost in the layouts.
Some have a large call to action to apply or download spammed all over the page and while you want new customers lets step back into the perspective of the user for just a second. When they first land on your homepage, they are searching for answers but they notice a ton of options and a scary contact button that they know will ask them about personal information… a sensitive subject for most people. Rather than being an enticing offer, it sets off a sense of alarm and caution in your visitors right off the bat.
Lets say someone clicks through to the form.
Now they see a large wall of fields and information they have to dig out of their file cabinet or wallet in order to complete and they just plain quit on you. “This website is a little janky, am I about to fill out a phishing scam?” Essentially you are throwing all your effort into a prayer that each person that views your website is fully educated on the your process and knows what to expect next.
If this is your approach, potential clients will leave your website and never return in favor of the next business with a more approachable online experience.
See It From Their Eyes
Step into your prospective customer’s shoes for just one minute, they arrive at your website and they have no idea what to do first. For those first few seconds mean everything. The first impression of your website or landing page could send them running for the hills. 98% of users judge your entire credibility bas a small business based on your website.
Instantly, their guard goes up. They start worrying about identity theft or getting hounded by overly aggressive sales people and newsletter day after day. Are they going to fill out that form, heck no. Not if you haven’t already spoken with them and told them to. Then that doesn’t mean that they’re not serious that just means your approaching them the wrong way and just like that you’ve lost yet another potential customer and by the way they’re never gonna call you to tell you this either.
Now I promised some good news and here it is…
There is an EASY FIX to this problem. You are going to see how simple it really is and why small businesses are chomping at the bit over this new approach. Let’s revisit our website example but this time imagine the user gets to the site and they’ve got a vision for who they want to work with. When they hit the landing page, instead of a bunch of throw up on a page with scary buttons, they see a clean simply design page with just a few easy to answer and relevant questions about their ideal product or service. They think, “wow, this is impressive – let’s see what they have to offer.” Just like that you are off to the races leading them down a customized journey to solve their problem. They now think “wow, that was fun and they aren’t really asking for too much up front.” They hit submit without ever thinking twice. Why?
Because they ACTUALLY FELT VALUED. They felt like they made progress and got closer achieving their dream.
I’ve been using this approach personally with clients and have tested it with small businesses across the United States over the last few years. This system has attracted over 2.5million dollars in revenue for some clients and is an absolute game changer for struggling independent businesses. I call this systematic approach “The Small Business Accelerator.” And it has consistently brought in way more leads than the traditional and outdated marketing methods most small business owners still use today. Many of our clients see 2-3 times more leads just getting started in the first month and even more when they utilize the full system. you know what’s even better? Many times they don’t have to change their current efforts or spend a single dime more on marketing. how does that sound?
I know, too good to be true? Maybe but stick with me…
You are probably asking, But Sam, if this is such a revolutionary approach, then why isn’t every small business under the sun doing it this way? I say, “If it was easy to be an astronaut I’d probably have a business on mars.” In the same regard building a highly interactive funnel with surveys, landing pages, and automation is tough work! Its hard, Its expensive, and it can be flat out frustrating. Its no wonder only the biggest and most well funded companies have systems like these.
It’s their secret weapon and its been used by enterprise companies to propel them to the top and keep them there. They leverage their clout to snatch up all your prospects and offer extremely competitive rates and ranges of service to attract your would be customers.
Right now you can get the same systems, strategies, and software for your business and scale your profits. With our all new Small Business Accelerator you’ll have access to all the tools the big players use and other marketing teams have spent thousands if not millions to create. I’ve spent the last two years refining this system, generating thousands of leads and millions of dollars in closed loans for our clients around the U.S. Our funnels are time tested and ready to do work. It takes less than a minutes to book your demo and you can test drive this system without risking any of your hard earned dollars.
I sincerely hope to see you on the other side.
President | NeuWeb Marketing