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Our Marketing Solutions
We believe in the power of inbound marketing in growing your online presence to reach your intended audience. In order to do that most effectively we use a combination of two distinct strategies; Content creation and paid traffic. Content creation allows you to grow an organic audience of people who find value in your brand and share in your story. This is accomplished through video marketing, blogging, and SEO efforts. Paid traffic allows you to get consistent pre-qualified traffic to your offers and earn quicker returns on investment than the long-term game of content. This unique collaboration works to get quick wins and long-term success at the same time.
Pay Per Click Advertising
Pay Per Click (PPC) is the miracle of modern marketing. You can pay for ads that will show up directly in front of the your ideal buyer. This eliminates the risk of traditional marketing because you can target specific demographics that want your product or service. You can use PPC to drive qualified traffic to your offers all day long, collect data on conversions, and optimize your pages for cost effective acquisition. It’s basically like printing money!
Search Engine Optimization (SEO)
Search engine optimization is about showing up in search results in online browsers. SEO involves two basic techniques. On-site and off-site. On-site SEO work is copyrighting and optimizing your web pages and articles to show up in search rankings. Off-site is a bit more complicated and is centered around obtaining “back-links” from other high ranking websites. When these are combined your website will have greater and greater influence in reaching your target audience.
Social Media Management
Social Media is the attention grabber of the masses. You can take advantage of these mostly free platforms by creating highly engaging content and publishing it regularly to the most used social channels. This grows your brand awareness and helps you build a community around your brand. Social Media is the Word of Mouth of today’s day and age. take advantage of it today!
Believe it or not, Email marketing is the time tested highest ROI form of digital marketing. With 11% conversions, email marketing is the best bang for your buck way to market; especially for B2B companies. When done properly email marketing can increase sales, build relationships, convert skeptics to raving fans, and even spread the word about your company to new prospects.
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