How To Get Warm Leads For Your Business
Trying to gain traction for your business can sometime feel like trekking up a snow covered mountain just to find a warm shelter is still over the next one. Leads are the lifeblood of your success and working with cold ones can get tiring very fast. Wouldn’t it be nice to work with people who already want your product or service? When you leverage the power of Inbound Marketing you can do exactly that!
Attracting The Right Audience
In college I played music at a local open mic jam every Thursday night. At first it didn’t go so great. I was used to playing a mix of alternative and easy listening music. Problem was, I was in a country town. After a few weeks I switched my set list to include a variety of country favorites. Pretty soon I was attracting bigger and bigger audiences.
The same principles can be applied to reaching your audience online. Culture has changed with the invention of the internet and people are fed up with the traditional marketing tactics of screaming your credentials and interrupting their lives. Rather than talking about how awesome your company is, including a mix of free information and valuable resources for your audience could yield a greater turn out.
How To Offer Value And Capture Leads
Its no secret that people love free things. Potential customers who are searching for the answer to their problems online do as well. At the beginning of their search for answers they are looking for valuable content that will help them make progress right away but they aren’t willing to pay for it. By creating a value offer like an eBook or short video course that gives away most of the answers that you can attract these desperate seekers.
In order to get these free materials, simply ask for some basic information through a form on your website. Once the information is captured, use a lead nurturing strategy such as email marketing, to build a relationship with the newly formed lead. After delivering several instances of value you’ll be ready to send a call to action to purchase for your service or product.
Delighting Your Warm Leads
If your leads have been nurtured properly they should be well educated about what you do and ready to take the next steps. The final piece of the puzzle is delivering exceptional service in fulfilling your services with the new customer. Now that you’ve delivered value, built a relationship, and delighted them with the fulfillment, your customers should be thrilled to share their experience with others.
If your tired of wading through the cold depths of uneducated leads, you’ve now got a system that brings excited customers to your doorstep. No more frustration with growing your business. Now you can scale quickly and enjoy the freedom you’ve always dreamed of for your business.
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