Social Media Management
Managing Social Media
In order to make social media pages drive traffic to your business, you will need two things: business objectives and a strategy. To get these things working together, try ruminating on the following questions.
Should Social Media Be A Part Of My Strategy?
There are so many people using sites like Facebook and Twitter these days that the most obvious answer is yes. Yet, you should still question exactly what you want to get out of your social media platforms.
- Do you want more attention?
- More qualified leads?
- Do you want to change the direction of your brand?
These are important questions to be asking before you can start top develop your social media management strategy.
Which Platform Do You Use?
The most popular platforms out there right now are:
Each of these platforms has a unique appeal and type of audience. To truly understand which platform is best you need to understand you buyer personas and your marketing goals.
What Kind Of Content Should You Post?
What you decide to post should be content that speaks to your target audience on each platform. Consider what sort of content your business will be known for. Memes of your grandma just aren’t gonna to cut it. You content should be:
- Purposefully written and designed
- Detailed and Informative
- Relevant to your industry and audience
Social media is all about conversation. Stay involved with your audience. Gather feedback, respond to questions, comments, and concerns, and be present when your needed.
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