You Can Compete Using The Right Mortgage Marketing Tactics
The Truth is you CAN compete with the big players. Not only that but you can beat them at their own game and unless you aren’t doing anything whatsoever, your marketing efforts are NOT broken. In fact they are an extremely valuable asset and could be producing 3-4x as many leads as they are now. You say how can that be? I definitely don’t have my phone ringing off the hook and I’ve almost spent my entire budget this month? The problem is that your leads are falling through the cracks right before they convert. Your digital ads are actually working! You could be converting 25-30% more volume but your prospects are skittish and leave your funnel just before contacting you.
Here’s why that is. The average mortgage website when you load it is a mess. Lets be honest. Typically the navigation is hard to understand, spacing and text isn’t quite properly laid out, and there’s always pages upon pages of information that never seems to lead the prospect anywhere. They have buttons that go to the application page but they get lost in the layouts.
Some have a large call to action to apply spammed all over the page and while you want loan applications lets step back into the perspective of the user for just a second. When they first land on your homepage, they are searching for answers but they notice a ton of options and a scary application button that they know will ask them about financials… a sensitive subject for most people. Rather than being an enticing offer, it sets off a sense of alarm and caution in your visitors right off the bat.
Lets say someone clicks through to the form.
Now they see a large wall of fields and information they have to dig out of their file cabinet or wallet in order to complete and they just plain quit on you. Why do they need my social number right now? Is it safe to tell them my credit score? This website is a little janky, am I about to fill out a phishing scam? Essentially you are throwing all your effort into a prayer that each person that views your application is fully educated on the loan process and knows what to expect.
If this is your approach, potential clients will leave your website and never return in favor of the next loan officer with a more approachable experience.
See It From Their Eyes
Step into your prospective customer’s shoes for just one minute, they arrive at your website and they have no idea what to do first. For the few that actually noticed that daunting loan application form to them it looks like a huge flashing warning sign. They think whoa they want all my personal information, my name, my email my phone number even my home address, sensitive financial data like my income and my credit score.
Instantly, their guard goes up. They start worrying about identity theft or getting hounded by overly aggressive mortgage sales people day after day. They going to fill out that form, heck no. Not if you haven’t already spoken with them and told them to. Then that doesn’t mean that they’re not serious that just means your approaching them the wrong way and just like that you’ve lost yet another potential loan and by the way they’re never gonna call you to tell you this either.
Now I promised some good news and here it is…
There is an EASY FIX to this problem. You are going to see how simple it really is and why LO’s are chomping at the bit over this new approach. Let’s revisit our website example but this time imagine the user gets to the site and they’ve got a vision for the home they want to buy. When they hit the landing page, instead of a bunch of throw up on a page with apply now buttons, they see a clean simply design page with just a few easy to answer and relevant questions about their ideal home. They fill one out and think, “that was easy” here’s another one. in just a few more seconds they are swiping through a quiz and having fun doing it. On the final step they aren’t presented with a large list of personal info questions but just some basic contact info. They think “wow, that was fun and they aren’t really asking for too much up front.” They hit submit without ever thinking twice. Why?
Because they ACTUALLY FELT VALUED. They felt like they made progress and got closer achieving their dream.
I’ve been using this approach personally with clients and have tested it with home loan officers across the United States over the last few years. This system has attracted over 2.5million homebuyers and it’s an absolute game changer for struggling independent loan officers. I call this systematic approach “the Broker Accelerator.” And it has consistently brought in way more leads than the traditional and outdated marketing methods most LO’s still use. Many of our mortgage companies see 2-3 times more leads just getting started in the first month and even more when they utilize the full system. you know what’s even better? Many times they don’t have to change their current efforts or spend a single dime more on marketing. how does that sound?
I know, too good to be true? Maybe but stick with me…
You are probably asking, But Sam, if this is such a revolutionary approach, then why isn’t every mortgage company under the sun doing it this way? If it was easy to be an astronaut we’d probably have a colony on mars today. In the same regard building a highly interactive funnel with surveys, landing pages, and automation is tough work! Its hard, Its expensive, and it can be flat out frustrating. Its no wonder only the biggest and most well funded companies have systems like these.
It’s their secret weapon and its been used by companies like Rocket Mortgage, and Quicken Loans to propel them to the top and keep them there. They leverage their clout to snatch up all your prospects and offer extremely competitive rates and ranges of service to attract your would be applicants.
Right now you can get the same systems, strategies, and software for your business and scale your profits. With our all new Broker Accelerator you’ll have access to all the tools the big mortgage players use and other marketing teams have spent thousands if not millions to create. I’ve spent the last two years refining this system, generating thousands of leads and millions of dollars in closed loans for our mortgage clients around the U.S. Our funnels are time tested and ready to do work. It takes less than a minutes to book your demo and you can test drive this system without risking any of your hard earned dollars.
I sincerely hope to see you on the other side.
CEO | NeuWeb Marketing