10 Tips For Ecommerce Websites
This is a list of 10 tips for ecommerce websites. Whether your just starting out or have been in the ecom game for awhile, these tips can be useful in making sure your website provides a unique customer experience.
Clear Value Proposition
Your potential customers are going to want their questions answered as soon as they land on your website. Define what your value proposition is. How does your products make their lives easier? Go a little deeper in finding out why the features and benefits help your target audience. For example: I am primarily selling kitchen hardware to 40 year old housewife. A good value proposition might be something like, “Beautiful, easy to install, cabinet hardware that’s sure to give your kitchen a trendy feel at a cost you can afford!” In this statement I’ve disclosed what I sell(hardware). I’ve given some feature / benefits (easy to install, beautiful, affordable). And I’ve spoken to the heart of woman who just wants a trendy kitchen in her life. Let these types of statement stand out around your website.
High Quality Product Imagery
The easiest way to get someone off your product page is to have poor quality or no images at all. To make sure you are providing a top-notch experience, have a professional photographer compose your product shots. Clean a simple photography of the product as well as “lifestyle” shots, help the customer imagine what it looks like and how its used. Put yourself in their shoes. based solely on the pictures, can you see yourself using this product? Having high quality photography helps combat the doubt of not knowing what the actual product looks and feels like in the buyer’s mind when considering a purchase.
In addition to great imagery, provide excellent product descriptions with as much information as possible. We don’t know how the buyer intends to use the product or if they’ve ever had any experience with it before. By providing any and all pertinent information in an easy to digest manner, we help educate and empower them to make an informed decision about our product. Product information could be length, height, size, color, features, benefits, usage, shipping information, how to instructions, etc…
How do you get people to find the right page on your site? Navigation. This may seem like a small thing but in ecommerce it gets messy quick. Plan out how your users will navigate around your website and from product to product. This process should be intuitive and feel natural to the user. By keeping it clean, simple, and intuitive, you will have longer page view times and help customers find what they are looking for.
Clear and Simple Calls To Action
“Shop Now!” and “Learn More,” are called Calls To Action. These simple phrases tell the user what to do next. Many business owners forget to have prominent calls to action. After you’ve educated your customer on what you do, tell them what action to take next. Choose phrases that compel the user in a very clear way to take the next step in the buyer journey. Make your calls to action stand out with color or put them inside a button. Always make the text a link so that they are compelled to click and complete an action.
Always Visible Search Options
The reason why Amazon is so successful in making sales is owed largely in part to their store organization. No matter where you are on the site, you have the ability to search products in many different ways. Incorporate a search bar on your website. Consider adding other ways to filter through products and make it easy for the customer.
Customer Feedback and Reviews
Nothing says you’ve got what I’m looking for better than a good review. Product reviews and customer feedback sections give authority and verification to your business. If customers have enjoyed their experience with you then chances are they can help sway those who are on the fence.
We live in an age of smartphone technology and multitudes of mobile devices. It is important that your website is viewable from every device. When considering website platforms, make sure they are mobile responsive. This means that the site will automatically resize itself to conform to any size screen. Test it out on your own mobile device and evaluate the experience. Would you still shop if all you had was a phone?
One of the most widely missed tactic in ecommerce is not considering the SEO (Search Engine Optimization) of their website. There are several methods to good SEO.
- Keywords – Choosing the right keywords to implement on each page of your site will help organic searchers find the content they are looking for in the search engine.
- Image “alt” tags – Search engines can’t read what images are about unless they have a description and alt tags. Boost exposure by adding descriptions and using keywords in the “alt” tag.
- Video – Recording a video for your website and hosting it on Vimeo or YouTube will help give your website credibility and a broader base for search engines to verify.
- Blogging – This method isn’t for everybody. The concept is that the more content you have the more likely it is that people will connect with you. Consider adding a blog to your website and updating it with fresh articles. The goal of the articles should be to provide answers to the questions people ask when interacting with your business.
- Website Design – Believe it or not, search engines actually consider what your website looks like and how the user’s experience will be when navigating the site. Use simple and easy navigation with plenty of imagery and clearly defined steps for the buyer. Provide a sitemap in the footer and register it with major search engines to boost your credibility and ranking.
Integrate Social Media & Email
The final way to improve your ecommerce efforts is to integrate your social media accounts. Having an area that shows photos or encourages page likes increases engagement and also verifies your website. Once you’ve grown a larger customer base add email communications to promote new offers, give insider advice, and nurture relationships. Email marketing is a very effective way to retain loyal customers over the long term.
We hope that these 10 tips for ecommerce websites has given you some inspiration to succeed with your online business. We wish you the best moving forward.
Our experts are always willing to answer your questions and give advice.